Google Ads

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Google Ads

Make all kinds of advertising campaigns within Google and its associated media

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What is Google Ads?

It is basically Google’s advertising platform, which is divided into the search network and the display network.

The search network is made up of Google search sites and non-Google sites (such as AOL) that are associated with it.

In contrast, the Display Network is a collection of over one million websites associated with Google, videos and applications, such as YouTube.

So with AdWords, you can create text, graphic or video ads and advertise on any of these sites and search engines, quickly, easily and paying only for the clicks obtained.

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How does the Search Network work?

First of all, we must configure the campaign, indicating things such as the budget allocated to it, the geographical segmentation and the language. Then we must create the ads on the AdWords platform, for which I recommend trying to capture all the advantages of your business, which differentiates it from your competitors, and above all be CREATIVE. Next, we enter the keywords, that is, those words or phrases by which your customers will search for your company and your products or services.

In this way, when someone makes a search using any of the keywords you have entered, your ad will appear.

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How does the Display Network work?

The Display Network behaves in a very similar way to the search, although it differs in two points in particular:

The first is the way in which the ads are targeted. You can no longer just target your ads with keywords, but you can also use other methods such as Themes (Display Network pages on specific topics) or Locations (specific pages you choose manually).

En segundo lugar, están los tipos de anuncios que podés crear. Anteriormente, sólo podías crear anuncios de texto, ahora en la Red de Display también podrás hacer anuncios gráficos y de video.

Secondly, there are the types of ads you can create. Previously, you could only create text ads, now in the Display Network you can also make graphic and video ads.

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Where do my Facebook Ads appear?

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Google Search Sites

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Google Search Partners

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Google Display Network (collection of websites, including certain Google sites such as YouTube)

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Mobile Device Apps

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What services must my website have in order to use Google Ads?

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With Google Search Console the website is registered in Google, so it helps and improves the SEO positioning in Google search engines. Google’s crawling tool considers your website above others in any search.

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Google Analytics allows you to see real statistics of your website such as number of visits, demographics, most frequent devices, most visited pages, etc.

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Google My Business improves search engine positioning and allows you to manage your online presence on Google Maps and other Google applications.

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If you don’t meet the minimum requirements, don’t worry, we’ll take care of it!

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Advantages and Benefits of Google Ads

  • If you do a good orientation of your ads, either using Keywords, Themes or Locations, the ads will be shown to people who are really interested in your services.
  • On the other hand, it is very economical, since you only pay for the clicks received, which would be like paying for each potential client interested in your services and who joined your company.
  • Finally, AdWords provides you with a whole set of statistics about your ads and keywords, which allows you to optimize the campaign more and more until you get the keywords and get a higher cost-benefit.
  • You can measure the ROI (return on investment) by tracking conversions.

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Do you want to boost your business with Google Ads?

Request a quote now

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